How To Start Digital Marketing Agency in India

Digital marketing agency business is growing in India. Did you know that digital market spending is supposed to climb to $375 billion by 2021?  Digital marketing industry is fast growing as well as competitive industry. Due to too much use awareness to social media platform this business is at boom. This is right time to start digital marketing agency in India. Before registration of digital marketing business its import to understand simple guile How to Start Digital marketing business. For successful business operation you need to take care of registration formalities, taxation , compliances etc. So let’s get started on this exciting journey of starting a digital marketing agency and hope you will be able to get the maximum value out of these posts.  

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Benefits for Digital Marketing Company

Digital marketing company is easy to start in India. Best part is that you can start business from home as well. You just have to keep the positive attitude and maintain consistency in work.

• Easy to setup
• Social Media is at boom
• Less Fixed Cost involved
• Upfront Payment From Client
• Retainer ship Projects make rich cash flow
• It’s a Lead generation
• Talented Resources available

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1#How Much Money Is Needed To start digital marketing company in India

Investment to start digital marketing company range from anywhere from 1 Lac to 20 Lac. Appx. Cost/Money required for start digital marketing company depending on scope of work, office rent ,interiors , marketing cost , laptop cost etc. Cost to start digital marketing agency in India can be divided in two parts one is fixed cost and second is running cost. The expenses to run a digital marketing may changes from city to city. Below is list of expenses to start digital marketing.

• Digital marketing infrastructure including the laptop , server
• Wifi / Internet equipments
• Salary
• Tax , Fees etc.
• Insurance of Shop & Employees
• Advertising & Marketing Cost
• Electricity . repair & Maintenance
• Campaign fees to Google , Facebook etc.
• Office Rental
• Professional Fees

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2#How to choose Location for stating Digital marketing

A Digital marketing company dose not need a high footfall place. Its easy to setup digital marketing company is 250-400 Sq Ft room. Else you can start company from your home address as well. This greatly reduces the rental and overhead expenses. Now in India cities like Pune , Mumbai , Bangalore , Delhi etc. have shared premises office. Shared premises office gives you ready infrastructure to start business.

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3#Create a Company Website

Digital marketing company business is complete online hence to start Digital marketing company you need awesome website to promote services. Website is place where you can show case your services , past work , customers review etc. Start writing good blogging content for website for generating traffic for website. You can choose to create word press website with blogger. Create a company website that will help you in generating leads. In todays social media era online presence for business is important.

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4#Apply for the Google Certification

To build trust of new customers for successful digital marketing company apply for google certification and work as Google partner.Google Partners is Google’s program for advertising agencies, digital marketing professionals, and other online consultants. Being a google partner you may get more recognition  in marketing which may help to close sales leads.

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5#Business Registration of Digital marketing

For starting digital marketing business in India you need to register company.  In India there 4 most popular legal entity which can be using to start cloud business. On basis of ownership, compliances, VC investment, family business, tax rate etc. one may choose suitable business model.  

• Sole Proprietorship –
• Partnership Firm – It’s A Good When You Have Co-Founders and Just Try the Idea with the Minimum Legal Cost.
• LLP It’s A Real Company In India. More Than 90% Companies Are Registered In India As Private Limited Company.
• Private Limited

S.No.	Particulars	Sole Proprietorship	Partnership Firm	LLP	Private Limited
1	Registration Cost	Very Less	Quite Higher	Quite Higher	Quite Higher
2	Duration of Registration	1-2 Days	1-5 Days	4-10 Days	1-5 Days
3	Income Tax Rate	Normal rates	30%	30%	15 to 30%
4	ROC Compliances	NO	NO	Very Less	Quite Higher
5	Closing Formalities	Easy	Easy	Quite Higher	Quite Higher
6	Tax Filing Due date	31 July	31 July	31 July	30 Sept
7	VC funding Option	No	No	Very Less	Quite Higher

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6#Common Documents Required For Starting Digital marketing in India

Common Legal documents of business owner & premises are required to start digital marketing.

• PAN Card of Owner Or Partners or director
• Adhar Card , Voter Id Or Driving License As Address Proof of Owner Or Partners or director
• Rent Agreement / Index II
• No Objection Certificate
• Latest Light Bill of premises

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7#Bank Loan for starting Digital marketing

For business growth of Digital marketing business , company need to spend on its advertising campaigns, resources , overhead cost , laptop etc. You can approach your banker for MSME Loan. Micro, Small and Medium Enterprise (MSME full form) loan is the credit facility in form of business loan offered by financial institutions. MSME loan schemes are majorly used to meet the working capital requirement.

• Interest Rate Depends on applicant’s profile and business requirements
• Loan Amount Minimum Limit to borrow is Rs. 10,000 and Maximum is up to Rs. 1 crore, can exceed as per business requirements
• Repayment Tenure From 12 months – 5 years
• Collateral Not required for Unsecured Business Loans

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8#Legal Licenses to Start Digital marketing

1. GST Registration

GST registration become mandatory for Digital marketing company in Indian when its Sales > 20 Lac during the financial year. GST registration is one time process. With GST license you can raise GST invoices to clients , take GST ITC Credit.

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2.Import Export Code

In Case where digital marketing company want to export services out of Indian then IEC registration is required.  The code is provided by the Directorate General of Foreign Trade and is a certificate that allows the business to import goods in India. This is one time registration with Government Fees of Rs.500/-

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9#Choose Accounting Software

While choosing Accounting software for Digital Marketing company make sure you understand your needs and know what features to look for before you start. India having lots of featured accounting software as per industry wise. You need to ensure that accounting software meets requirement. For Digital marketing company cloud accounting software such as Zoho Books, Quickbooks etc. are pocket friendly and feature loaded. Accounting involves keeping track of vital business processes like invoicing and billing, accounts receivable and payable, bank reconciliation, tax compliance, and reporting.

1. Bank Reconciliation
2. Sales invoices GST Compliant
3. Tax Ready
4. Quick Reports
5. Trial Balance
6. Accounts Payable
7. Accounts Receivable

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